Monday, February 5, 2007

Superbowl—yet another disappointment

I heard on NPR news on the morning of the Superbowl that more people pay attention to the commercials during the Superbowl than to the football, and therefore a :30 spot of advertising space had a hefty price tag of $2.7 million during the game. Not only is that an absolutely absurd amount of money, but I also learned something valuable from the commercials: they gave me a great list of companies not to patronize. In fact, most of the ads were absolutely absurd and offensive.

The first obnoxious commercial I saw was for Sierra Mist. There were actually two stupid commercials in the first commercial break. That's over $5 million flushed down the toilet, but that's about how valuable the ads were anyhow. The first one was especially disturbing with the man in his daisy duke shorts and disrespectful attitude toward his boss—mirroring they lack of respect in our society toward any authority.

I forget what commercial had people slapping each other as a sign of endearment. Are we serious? We joke about being abusive to one another, and then we wonder why people abuse one another. O, brother!

The Doritos commercials were clever, but not clean. All I remember about them was being disappointed.

In addition to making nasty tasting beer, Bud Light also featured nasty ads. The commercial with the men on the highway with an ax and a chainsaw offended me because the boyfriend took no heed to his girlfriends concerns, but he was only obsessed with getting beer. Is that what we really expect from men? Is that how we are supposed to challenge our young men to respect women?

GoDaddy.com is famous for vile marketing tactics, and the Superbowl was nothing new for them. Their "Marketing Dept" commercials featured an orgy of alcohol and scantily clad women. Did I really need to see that? No, on the other hand, I made the men in the room look the other way during these vile shows of sin.

Snickers featured the same long-haired blond guy as the Sierra Mist commercials. In this commercial, he was eating a candy bar with another man, and it appeared as if they were making out. How about a subtle hint for the gay agenda for a family TV program? Well, for kids in public schools, they've seen it already in the sex ed programs, I suppose. No innocence for them any longer.

Comcast cable and internet with the turtle couple has been offending me for some time because the husband turtle is so disrespectful of his wife. He is bossy and disinterested. Is that what we really think of marriage and commitment, that it's an imposition? Well, actually…

The previews for shows such as "Rules of Engagement" and "CSI: New York" also contained offensive plots or images (how about those pole dancers?) that are simply not appropriate for family audiences (or any audience, really).

Most of all, I was incredibly disappointed with the Chevy commercials. Of all of them, that's who's going to hear about it from me this week. I've been a Chevy girl my whole life. My first car was an El Camino, and my second car was a Celebrity. My dream car my entire life has been a Corvette, and I now drive a Buick. Chevy has come out with some really nice looking cars lately, and I really like the dependability and functionality of GM vehicles.

But, here we have them selling out as all companies have been to the "sex sells" agenda that's sweeping our nation like the plague. The HHR commercial with the girls stopped at a light and the tag line "Men can't keep their hands off it" or something like that featured men of all ages stripping and dancing like hookers all over their car. It was gross! But, it also shows how twisted our culture is. We constantly put naked women on the screen showing off their airbrushed bodies. Now, we have men in their not so perfect bodies behaving like animals because of they are being turned on by the "hot" looks of some vehicle.

Sadly, I also noticed just how many commercials featured talking animals. As a society, we treat animals as higher than men and men as merely animalistic. How twisted we have become!

In addition to the offensive commercials, the halftime show was a disgrace. Who were those two women dancing on stage with Prince? Were they hired off the street? Their outfits were kind-of disgusting.

Of course, this is not an exhaustive list. There were many other offensive ads this year, just as in years past. The American Decency Association tracks offensive TV commercials and the programs they advertise on in order to encourage family values supporters to boycott. I encourage you to visit their website for more ideas.